12 Examples of Native Ads (and Why They Work)

12 Examples of Native Ads (and Why They Work) Native ads have gained a lot of popularity in the last couple of years, even overtaking display ads as the most popular form of advertising. There is a good reason behind this growth in popularity.According to HubShout, 85% of internet users don’t mind native ads because they don’t interrupt their browsing.Unless you have been living in a cave for the last decade and are reading this article on a stone tablet, you have probably come across several examples of native ads â€" even though you might not have realized it.While native ads are virtually everywhere on the internet, they are becoming harder and harder to spot.WHAT IS NATIVE ADVERTISING Native advertising can be simply described as paid content that aligns with the look, function and feel of the publication on which they appear.According to Neil Patel, native advertising is a form advertising that is so interwoven into the site on which it is being promoted that site visitors cannot tell that what they are viewing is nativ e advertising.The aim of native ads is to sell to your audience without making them feel like you are selling to them.Native ads are prevalent on social media sites and on website content. They don’t often look like ads, and it might be difficult to point them out as such. They are usually entwined with the editorial content of the site.Native ads come in the form of article, infographics, videos, and so on. They might appear as:Editorial Content: These appear the same way as the other editorial content on the site, with the only difference being that they are branded or sponsored by the advertiser.In-feed Ads: These appear as news feeds that appear on your social pages (Facebook, twitter).Search And Promoted Listings: These ads appear on your results page (at the top before your results) when you search for content.Content Recommendations: Recommended articles appear below or within the article audiences are currently reading.The thing about native ads is that they are non-disrup tive compared to display ads.They do not even require the reader to click on the ad as they browse through a website. Advertisers and brands love native advertising.This is because they increase the click-through rate and engage audiences than display advertorials do. They can also be used on a range of platforms.FROM DISPLAY TO NATIVE ADSDisplay ads are no longer working for consumers.There is a funny but popular stat in digital marketing that a person is 475 times more likely to die in a plane crash than they are to click through an ad.However hyperbolic that statement sounds, it is true that potential customers find click-through ads, banners and pop up ads totally irritating, annoying and disruptive.As a result, 80% of United States adults have turned into ad-blocking methods. 50% of these individuals have two ad-blocking software on their PCs.Another 10% are using four or more ad-blockers at the same time and can be termed as adlergic. The heaviest blockers appear to be people between eighteen to thirty-four years.Reuters also reported that at least 45% of the global population find display ads irritating and have consequently installed one ad-blocker in their PC’s and smartphones. Source: Wall Street JournalThis aversion to ads calls for an ad format that is more woven with the experience of the user, and that is where native advertising comes in.According to a report by FIPP, Native advertising accounted for 31% of the gross publishing output in 2017.That number shot to a staggering 69% for some companies in 2018. Buzzfeed, The New York Times, Cracked and Forbes are some of the companies extensively employing native advertising.Another study by eMarketer showed that companies used up to 3.5 billion dollars on native ads on the open internet in 2017. There was a forecasted 28% increase in 2018. In 2018, the numbers surpassed the projection by 28%.The same study revealed that 80% of consumers are more comfortable with native ads compared to banner ads. Native ads create a symbiotic relationship between readers, advertisers and publishers.They are rapidly becoming a friendly transaction that not only gains money for the sponsors and publishers but also extends r espect to the reader.THE CONTROVERSY WITH NATIVE ADSDespite their popularity, there is a huge controversy surrounding native advertisements.The fact that consumers are not aware that they are consuming ads â€" since the ads look like regular content â€" denies them the chance to decide whether or not they want to view the ad.This also brings into question the credibility and neutrality of the editor. If Dell has sponsored an article on Forbes, Forbes is unlikely to write anything negative about them.This has created the need for a way to notify consumers when serving them native ads. In addition to robbing consumers of the chance to decide whether to consume the ad or not and bringing into question the credibility and neutrality of the editor, there is also chance that the consumers might feel cheated or betrayed.Here they were, thinking that they were consuming an educative or entertaining piece of content, only to realize that it was a piece of advertising. If this happens, it can have a negative impact on the marketer.There are currently few guidelines and rules that stipulate the way that advertisers should conduct native ads.Consumer watchdogs like the Interactive Advertising Bureau (IAB) and the Federal Trade Commission are in the process of finding a regulative framework that ensures consumers do not fall prey to advertisers.Nevertheless, consumers should not panic because there are certain distinguishing features that can help them identify native advertising. These include:The words “promoted stories” or “suggested post”The words “sponsored” or “sponsorship credit”“Suggested” or “recommended” videosThe tag “Ads” on the contentBENEFITS OF NATIVE ADVERTISINGFor the few years that native advertising has existed, it has grown value for companies that team up with publishers to produce and disseminate content.Some of the benefits of native ads include:Millennials seem to trust native ads more than they do display ads.Native ads are more engaging.Native ads lead to greater sales. A recent survey showed that a third of millennials have purchased products after seeing a form of native ads.Native ads have been proven to increase the click-through rate by up to eight times.12 EXAMPLES OF NATIVE AND WHY THEY WORKEDIn this section, we will go through twelve great examples of Native adverts and point out why they worked.1. Laurel and Yanny DebateThe Laurel vs. Yanny debate was one of the biggest viral debates on the internet in 2018, and VentureBeat decided to take advantage of the viral debate to promote an Artificial Intelligence conference that was coming up.The debate was about a viral video clip that mentioned a word that some people heard as Laurel while others heard it as Yanny.The clip was posted on Reddit asking readers what they heard. Even celebrities such as Ellen DeGeneres contributed to the argument with most of her studio audience saying they heard Laurel. JJ Watt also brought it up on his show and his team surprisingly heard Yanny.The dispute went on for a while and ranged on the internet for the next few days. Even researchers went to work and different professionals giving their insights on the same.Venture Beat â€" a technology news website â€" rode on this hype to promote their artificial intelligence conference. They ran an article on their website explaining how artificial intelligence had been used to solve the Laurel-Yanny debate.The article explained how the language detection algorithms of various digital assistants worked to determine what was being said in the clip, and explained some of the challenges experienced in settling the debate.The article brought up some of the challenges and limitations of algorithms, which would of course be discussed in greater detail at the Transform Conference that VentureBeat was promoting.This is a great example of native advertising because VentureBeat took a viral piece of content, created engaging content around it, and then us ed it as an opportunity to promote their conference on artificial intelligence. You can read VentureBeat’s article here.2. Woman Takes Bathroom Break After Filling Out Tax FormsThis article was written for HR Block by The Onion and published on The Onion. It was framed as a short article highlighting how the woman took a break after filling the Tax forms to unwind. You can check out the article here.The article might appear to be useless to a reader because of the aimless story but it reminds them about filling taxes.When the article came out in 2012, it was surrounded by HR banner ads and even though consumers were unlikely to click through them, it resulted in massive brand awareness.This ad worked because the story engaged audiences in an entertaining way and also reminded them of filing their task returns even though there was no clear call to action. It addressed a boring task in a fun and relatable way to the audience.Even if the article did not specifically mention HR Block , the fact that it addressed a subject that HR Block deals with, coupled with the surrounding HR Block banners helped increase awareness for the company.3. How to Transform to a Total Nerd Babe â€" GawkerThis is another great example of native advertising. The article, which was posted on Gawker and was meant to publicize the TBS show King of the Nerds, is the kind of article you would expect to find on Gawker and matches the design and editorial style of other articles on Gawker.The story points out the mindset shift on how girls who war specs can transform themselves from nerdy to sexy, and but has a clear call to action near the top of the article asking the reader to watch the show.On the article, just below the headline, one can see the word “Sponsored” which shows that it is an ad, even though the “sponsored” tag is not conspicuous from the other items on the page.4. Altran Engineering in the Financial Times This is one of the best examples of native advertisement, com bining a human interest story, video advertising, and cutting edge tech, with billionaire entrepreneur Elon Musk thrown in for good measure.What distinguishes this as a piece of native advertising is the fact that the video â€" which was published in the Financial Times’ Industrial Tech section â€" was created by the Altran Engineering company and shows the same kind of content you would expect to find in the Industrial Tech section of the Financial Times.Rather than coming off across as an ad, it comes across as a news story that tells about the SpaceX Hyperloop Pod Competition, the team of students from the Technical University in Valencia who are taking part in the competition, as well as the staff from Altran Engineering who are giving these students support in the competition.It is an entertaining video that is unlikely to be viewed as a piece of advertising, yet in actual sense it is promoting both the SpaceX Hyperloop Pod Competition and Altran Engineering.5. Mercedes in th e Washington PostMercedes also pulled off a smooth attempt at native advertising with their “The rise of the superhuman” campaign, which was published on the Washington Post. You can view the article here.The content, which is highly engaging and designed to pique the reader’s curiosity, talks about the various technological advancements that are eradicating human error and turning us into superhumans.The article goes on to discuss these technologies, which include robotic exoskeletons, virtual and augmented reality, computer vision, and facial recognition technology.Inside the article, Mercedes manages to slip in their new Intelligent Drive System, which comes with their new Mercedes Benz E-Class series as one of these technologies that will help eradicate human error and turn us into super humans.The article is the kind of content that you would expect to find on the Washington Post, and were it not for mentioning their new Intelligent Drive System, it wouldn’t have been c lassified as an ad.Actually, most people reading through the article do not realize that it is an advertisement.To make it even more engaging and interactive, the article has quizzes and sections that the reader can click on to access more information on the subject.It’s also amazing how Mercedes manages to create a connection between the E-Class series and cutting edge, superhuman technology.6. Colored Corn on Business InsiderThe best pieces of native advertising look like stories rather than advertisements, and this is what Glass Gem Corn did with this article on the Business Insider.The story talks about a multi-colored variety of corn that took the internet by storm a couple of years ago.In a bid to find his Native American roots, the founder of Glass Gem Corn embarked on a journey to develop the colored corn.In the article, Business Insider tells his story in the same fashion it would with any other story they would publish on their website, the only difference being that thi s story is also an advertisement.In the article, Business Insider added links to a website where people could buy the seeds for the colored corn, effectively making the article a sales page hidden inside an amazing story.7. Hennessy on Vanity FairIn this ad, Vanity Fair, which is known for its trendy lifestyle journalism, teams up with Hennessy to retell the story of Malcolm Campbell, “The Fastest Man on Earth.” Campbell, who in 1935 broke the 300mph land speed record has always been a symbol of ambition, making his story a perfect opportunity to promote a top-shelf liquor.Hennessy collaborated with creative agency Droga5 to create the ad, which was then published in perfect timing with Hennessy’s “Never Stop, Never Settle” Campaign.This ad worked for a number of reasons. First, it was engaging to the audience because it was in line with Vanity’s outlook and the regular features published on the site. Second, the story itself was compelling and throbbing.In addition, the comparison between Hennessy and Campbell’s spirit of adventure is subtle yet striking, driving home the message that Hennessy unlocks your adventurous spirit. You can check out the ad here.8. Fidelity Ad on ForbesForbes putting Fidelity on their cover magazine tested the limits of native advertising. It also introduced us to another concept of native ads on Print, which is still alive and kicking.Forbes put up an ad on their actual cover which highlighted two pages of branded content and infographic in the magazine.The ad was a teaser to an infographic talking about retirement, which was the editorial theme for that month. Fidelity had paid for the infographic to appear on the two-page space they had been given which as a part of the larger agreement between the two parties.Though the ad was posted on the cover, it was in line with other teasers appearing on the cover, and Forbes asserted that the content went hand in hand with their theme and provided more information about the contents of the magazine.Funny enough, Fidelity had not paid for the cover treatment. Instead, Forbes said it was added value for the client.9. Sexually Deviant Us Presidents â€" Cracked Virgin MobileCracked is a fun-style humor magazine who have been doing native adverts since 2008. Cracked success is attributed to their approach to native advertising â€" rather than leaving content creation to the advertiser, their editorial team works together with brands to create sponsored content that will resonate with their readers.One of their greatest pieces of native advertising on Cracked Magazine is as amazing as it is crazy.The article dubbed “The 4 Most Impressively Weird Sex Lives of US Presidents” goes on to talk about the weird sexual behaviors of some former American presidents. Now, who wouldn’t want to know about the sexually deviant US presidents?Weirdly enough, the article was sponsored by Virgin Mobile, and its aim was to encourage voters to use the Virgin Mobile netwo rk to find voting stations near them.However, this information doesn’t come till the very last part of the article. This ad was a massive success, generating over 1.1 million views, 2600 likes and 710 comments.10. Washington College on BuzzFeedBuzzFeed is well known for its native advertising antics. One of their best examples of native marketing on BuzzFeed came as a collaboration between them and Washington College.Hoping to attract high school students considering which colleges to apply to, Washington College had a series of native posts published on BuzzFeed, a media site that is quite popular with the youth.The theme of these posts was “You’ll love this place.” The articles discussed various things that might interest a high school student looking for college options, while at the same time showcasing Washington College as a favorable option.Following the campaign, views on Washington College’s Facebook page increased by 77%, page views on their website grew by 94%, and over 373 applications were directly attributed to the campaign.Following the campaign, the college won the 2018 Content Marketing Award for native advertising.11. VMware on the AtlanticVMware â€" A software company â€" teamed up with The Atlantic to produce editorial content on using smart technology to help factory workers. It makes sense for such content to be produced by VMware owing to their expertise on the subject.The editorial content maintains an informed voice throughout referring to credible sources and data from actual research.It was part of an ongoing discussion they had about emerging technologies, and there are no advertisements by VMware anywhere within the article.However, the header clearly shows that the content was paid for by VMware, and the footer is distinctively marked with the VMware logo. The Atlantic goes further to assert the article does not necessarily reflect their views.The aim of the article was to create brand awareness for VMware. You can check out the article here.12. Promoted/Sponsored Social Media PostsA promoted tweet. Image courtesy of authorIf you are active on social media, especially Facebook, Twitter and Instagram, you have definitely come across the promoted/sponsored posts.These posts have the same format as regular posts by your friends/followers, and they appear on your timeline the same way regular posts do.The only difference between them and regular posts is that they are usually tagged as promoted or sponsored. Without these tags, you wouldn’t tell that the posts are sponsored.Such ads have been hugely successful, and it is no wonder that every social media platform today implements some form of sponsored/promoted posts.WRAPPING UPWith internet users becoming blind to display ads, and others using ad-blockers to filter out ads, the most effective way to get your products, services, or brand in front of customers is through native ads.These are ads that match the content of the site on which they are pro moted and therefore do not interrupt the consumer’s browsing.If you haven’t been using native ads, it might be time for you to start, and to help you with that, we have shared with you 12 great examples of native ads and why they work.Now all you need to do is to go out there and replicate the same on your business.

Age Essays

Age Essays Age Essays Age essays are basically archeological papers that concentrate on Archaeological age periods. Age essays are often assigned to students to check their writing skills, understanding of class material, ability to make a research on a given topic, evaluate their knowledge of college essay writing styles, and find out the overall performance of the class. The main concerns of this type of Archaeological papers are the archaeological periods and their variations by continent and region. The list of time periods include prehistoric periods (The Stone Age, Paleolithic Age, Mesolithic Age, Neolithic Age, The Bronze Age, The Iron Age), historical periods (Ancient history, Middle Ages, Dark Age, Viking Age, etc.), mythological and astrological time periods (Astrological ages, Greek mythology, Aztec mythology, Alexandria essay), cosmological time periods (Big Bang, Formation of stars), and geologic time periods. Any of these timelines can become a subject of an assignment on Archaeology. Studen ts? who do not have an ability to attend classes due to work or personal reasons? often require professional academic writing assistance with college papers like archaeology papers and age essays. Age Essays Writing Age essays are regular college papers and follow the very same writing techniques as other essays. Firstly, create an introduction with a thesis statement that would illustrate your point of view or statement. Secondly, conduct a research on a given topic to back up your thesis and influence your reader’s point of view. Lastly, generate a conclusion to summarize your body and restate your thesis. When writing age essays, do not forget the following rules: try not to use slang words, avoid using abbreviations, never use symbols, use short words rather than a long one, cut a word out where necessary, and stick to active rather than passive. Archaeology papers, including age essays, can sometimes turn into a real problem; therefore, it is important to use the help of a professional academic writing assistance service whenever necessary.

Behavioral Addictions And Substance Abuse Addictions

In 2013, the release of the updated Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition (DSM-5) added gambling disorder to the category titled Substance-Related and Addictive Disorders. (The Diagnostic and Statistical Manual of Mental Disorders, 2013) In the previous edition of the DSM, gambling, along with other behavioral addictions were in the Impulse Control Disorders category of the DSM-III and DSM-IV (Clark, 2014). Behavioral Addictions are said to be around for hundreds of years. For example, gambling was part of daily life in ancient Greece. (Hekster, 2002). In the first edition of American Psychiatric Association in 1812, there was detailed mention of excessive sexual desire (Rush, 1812). Yet, behavioral†¦show more content†¦(Rosenberg, Curtiss, Feder, 2014) The American Psychiatric Association defines addiction as: the failure to resist an impulse, drive, or temptation to perform an act that is harmful to the person or to others (American Psychiatric Association. Diagnostic and Statistical Manual of Mental Disorders. 4. Washington, DC: American Psychiatric Publishing, Inc; 2000. text revision (DSM-IV-TR). This definition was not limited to substance abuse addictions. Addiction is defined by Aviel Goodman as; â€Å"Addiction is a condition in which a behavior that can function both to produce pleasure and to reduce painful affects is employed in a pattern that is characterized by two key features: (1) recurrent failure to control the behavior, and (2) continuation of the behavior despite significant harmful consequences.† (Neurobiology of addiction: An integrative review 2007 pg. 270) Marc Potenza, who did a phenomenal amount of research on behavioral addictions, believes that components of addictions are found to have the following affects: continued involvement in the behavior despite adverse consequences. No or limited self-control over the behavior which leads to compulsive involvement to this behavior. And lastly, an appetite or urge to continue practicing the substance of choice. (Potenza 2006, pg 120, the neurobiology of addiction). To answer the question, what qualifies a behavior as an addiction; A behavior can qualify as an

How to Say Any in Spanish

The English word any has no single equivalent in Spanish, and when it is used to mean an uncountable noun or a plural noun, it is usually left out completely.  There are a few cases where you can use the word any to mean some, none or whatever, and in those cases, there is a translation for the word. When Any Can Be Omitted in Translation In many cases, any as an adjective is superfluous in Spanish, adding little independent meaning and can be omitted without much change in how the sentence is understood. Under those circumstances, and especially in questions, the word can usually be left untranslated in the Spanish equivalent.   English Sentence Spanish Translation If you have any additional questions about this product, you can check the label. Si tienes preguntas adicionales sobre este producto, puedes consultar la etiqueta. Are there any books about the National Museum in English?  ¿Hay libros sobre el Museo Nacional en inglà ©s? If we don't make any progress this week, a huge job will be left for us next week. Si no hacemos progresos esta semana, nos quedarà ¡ una tarea monumental para la semana prà ³xima. Do you want any more carrots?  ¿Quieres mà ¡s zanahorias? I don't feel any pain. No siento dolor. Remember, there are times when any can or should be translated. There are a few ways to express the idea of any when it can mean some, none, whichever, or whatever in a sentence. When Any Means None Double negatives are common and acceptable in Spanish. In negative sentences, any can often be translated as ninguno, which varies according to number and gender. Note that ninguno is shortened to ningà ºn when it comes before a singular masculine noun. Like any, ninguno and its variations can function as both adjectives and pronouns. English Sentence Spanish Translation If you don't have any of these documents, you can submit one of the following. Si no tiene ninguno de estos documentos, puede someter uno de los siguientes. I don't see any advantages for the citizens. No veo ningunas ventajas para los ciudadanos. I don't feel any pain. No siento ningà ºn dolor. By using a double negative, in Spanish, it can allow the speaker to be emphatic. As is the case with the example, I dont feel  any  pain. The speaker can simple state,  No siento dolor.  However, when using the double negative and stating,  No siento  ningà ºn  dolor.  The speaker is emphasizing a state of being that is extremely pain free. It is similar to an English speaker saying, I dont feel any pain, not a one. When Any Means Some When any is used in a sentence and it stands in as a pronoun meaning some, it can be expressed in two ways as alguno  or algunos for the singular and plural masculine pronoun and  alguna or algunas  for the singular and plural feminine pronoun. An example of this would be,  I have two dogs. Do you have any? In the second sentence, you can replace the word any with alguno.  Tengo dos perros  ¿Tienes alguno? When Any Means Whatever or Whichever When any is used to mean that a variety of choices will do, such as whatever or whichever in English, you can use cualquiera, which is shortened to cualquier when used as an adjective before a masculine or feminine noun.   English Sentence Spanish Translation I am looking for any Harry Potter book. Busco cualquier libro de Harry Potter. Any mother can distinguish her child from all other children. Cualquier madre puede distinguir a su hijo de todos los demà ¡s nià ±os. "Which meal do you want to eat?" Any one. It doesn't matter." Cualquiera. No importa. It is absolutely prohibited to provide syringes or hypodermic needles in any way. Es absolutamente prohibido suministrar de cualquier modo jeringuillas o agujas hipodà ©rmicas.

The Great Gatsby By F. Scott Fitzgerald - 1674 Words

The Great Gatsby by F. Scott Fitzgerald is a novel that was published in 1925 which was a period known as the â€Å"roaring twenties†. During this period, America was witnessing a post war euphoria that was a companied by prosperity, glamour, self-indulgence and excessive consumption (Bloomfield, p. 17). According to Bourdieu, America at that time was going through a gaudiest spree in history that was characterized by a lot of social change and mobility (p.2). For example, the stock market was getting into new heights, the congress passed the eighteenth amendment, outlawing of sale of alcohol and the opening up of financial opportunities for a number of people who ended up becoming millionaires. One such millionaire is Jay Gatsby who is the†¦show more content†¦The two eggs may have appeared similar in that they both possessed wealth and riches but the two were very different in terms of behavior and values. According to Fitzgerald, the wealthy people from East Egg hu miliated the wealthy people from West Egg and â€Å"carefully guarded against its spectroscopic gayety† (Fitzgerald,47). East Egg symbolizes old money which are the established wealthy and the West Egg symbolizes new money which is the newly accumulated wealth. Fitzgerald describes the citizens from East Egg and West Egg by focusing on their social classes and status. The East Egg is made up of people like Tom and Daisy Buchanan who belong to the upper class and have behaviors and refinement that come with the upper class (Fitzgerald, 57). Jay Gatsby is one of the new rich people from West Egg who became very wealthy during the â€Å"roaring twenties†. Gatsby tries to use his fortune to rise to the class of the established rich and win the love of Daisy Buchanan. However, Gatsby is not able to cross the traditional boundary of class despite the wealth he has accumulated. Fitzgerald describes the overwhelming class barrier that Gatsby struggles to overcome in order to win the love of Daisy Buchanan (Bloomfield, 22). According to the novel, Gatsby engages in a flamboyant display of wealth in order to impress Daisy and to show people that he has risen to the social class of the established wealthy. For

William Shakespeare s Hamlet - Hamlet - 1083 Words

Title: Hamlet Author: William Shakespeare Main Characters (Protagonist/Antagonist), Title, Traits: Hamlet (Protagonist): Prince of Denmark. Sarcastic, intelligent, stricken with grief at the death of his father, Hamlet Senior. Son of Hamlet Sr and Gertrude. Disgusted by his mother’s marriage to his uncle, Claudius. He is profoundly reflective, but at times acts rashly (likely the result of the rage and grief that consumes him thanks to the circumstances). Has a desire to bring justice to those that have done him wrong. Claudius (Antagonist): Hamlet’s uncle and stepfather. Marries Queen Gertrude after murdering his brother, to Hamlet’s disgust. Hungry for power, Claudius’s actions portray questionable morals, but he shows signs of remorse later in the play. Horatio (Protagonist): Loyal to Hamlet until the very end, Horatio aids Hamlet throughout the play, appearing to be his best intentioned friend. When it seems Hamlet has no one else, Horatio is there. Gertrude: Appears to be shallow and frail. Morally seeks the easier path rather than the right one. Prone to self-preservation, even if it means marrying the brother of her husband mere weeks after his death. Setting: Late middle ages (1300-1499) Elsinore, Denmark (specifically the palace) Summary: Hamlet Senior, King of Denmark, dies. His brother Claudius claims the throne and marries Queen Gertrude shortly after the death of the King. Hamlet Jr is stricken with grief and disgust at this turn of events, and isShow MoreRelatedHamlet : William Shakespeare s Hamlet1259 Words   |  6 PagesOmar Sancho Professor Christopher Cook English 201-0810 Hamlet Paper 23 May 2016 Hamlet Character Analysis â€Å"There is nothing either good or bad, but thinking makes it so.†(Act 2, Scene 2, 239-251) Hamlet by William Shakespeare is one of the most famous plays written that conveys a multitude theme. But most predominant is the presence of Hamlet s obsession with philosophy of life, throughout the play Hamlet philosophy reviles his point of view love, loyalty, the importance of family and friendsRead MoreWilliam Shakespeare s Hamlet - Hamlet1160 Words   |  5 PagesPart 1: Hamlet Word Count: 1000 In what ways does Shakespeare s Hamlet explore the human mind? The play Hamlet written by William Shakespeare, is seen to be an exploration of the human mind and shows the consequences our actions have when they are acted in pure impulse and emotion instead of being thought about. The character Hamlet makes majority of his decision in the heat of the moment, but had trouble deciding which action to take after intense consideration. 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Townsend and Pace in The Many Faces Of Gertrude: Opening And Closing Possibilities In Classroom Talk view her â€Å"as a simple-minded, shallow woman...who has no self beyond a sexual one† while Harmonie Loberg in Queen Gertrude: Monarch, Mother, MurdererRead MoreWilliam Shakespeare s Hamlet 1265 Words   |  6 PagesWe have all been guilty at some point in our lives of trying to act like a conflict we ve had has not existed or been a problem at all. In William Shakespeare s Hamlet we are bombarded with characters that are avoiding conflict by acting like they don t exist. Although majority of my classmates felt Hamlet was a play about revenge, I believe S hakespeare is addressing the issue of chaos and how it cannot be rectified by conjuring up a false reality; it only pushes the conflict into further disarrayRead MoreWilliam Shakespeare s Hamlet Essay902 Words   |  4 PagesTo be, or not to be; that s the question† (Act III, Scene 1, P.1127) is of the most widely circulated lines. 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Waiting for Superman Free Essays

Brad Mitchell Ms. Campbell ENG 101 01 October 2012 Waiting for ‘Superman’ The film â€Å"Waiting for Superman† follows five children as they have to struggle through a system of conflicting education regulations and avoid the academic pitfalls that are public schools in order to receive a proper education that may guarantee them a career. The film, directed by Davis Guggenheim, asserts the claim that Teachers’ Unions are a main problem to public education, and that charter schools are the safest and most definite method to ensure that a student acquires a proper education. We will write a custom essay sample on Waiting for Superman or any similar topic only for you Order Now While the film was created with good intentions to improve the education of American students, it has been dismissed by most due to the film seeming to demonize Teachers’ Unions and overly-praising charter school systems. Although public schools have indeed faltered since the 1970’s, it does not mean that private schools and charter schools are the go-to solution. The truth is, public school systems have been proven to perform just as well as, if not better than, the charter schools that the film seemingly praises as a definitive solution. An article from The Washington Post by Rick Ayers talks about a survey run by the Center for Research on Education Outcomes, or CREDO, saying that it â€Å"concludes that only 17% of charter schools have better test scores than traditional public schools, 46% had gains that were no different than their public counterparts, and 37% were significantly worse. † (Ayers. ) Another popular argument that the film expresses is that the Teachers’ Unions should be reformed because the regulations that the unions created make it nearly impossible to fire a bad teacher. Although Teachers’ Unions do have room for improvement, throughout history and across the globe the unions have done more good than harm. The American Federation of Teachers and the National Education Association were created to abolish the discriminatory pay rates between male and female teachers, and to establish a firm group to ensure that changes to school systems would not be made without representation and that teachers as a whole would not get the short end of the stick. Waiting for Superman† highlights Finland as having one of the best school systems in the world, while in fact ninety-percent of the Finnish labor force is operated by unions. Dana Goldstein wrote in an article for The Nation: You also don’t learn that in the Finnish education system, much cited in the film as the best in the world, teachers are—gasp! —unionized and granted tenure, and families benefit from a cradle-to-grave social welfare system that includes universal daycare , preschool and healthcare, all of which are proven to help children achieve better results at school. Goldstein. ) The film also continuously bashes tenure as ‘good idea turned horribly wrong’, saying that it allows bad teachers to sit in class and do nothing to teach their students without risk of being fired. Tenure was created to ensure that university professors would not be fired for political reasons or when there was a change in administration. When it branched out to public schools, tenure protected every teacher from being replaced due to absurd reasons like race, religion, or sexual preference. Several surveys have shown that most principals say they would indeed have the authority to fire a terrible teacher if the need arises. The other main point that â€Å"Waiting for Superman† argues about is the funding of public schools versus the funding of charter schools. Public schools are federally funded, meaning that decisions made concerning the school and its administration are made by the state, which fall under a set of federal regulations. Charter schools, however, are privately funded, originally by parents and teachers who were committed enough to start a school under their brand of administration and regulations, as time went on, though, more people created their own charter schools mainly for the purpose of gaining more money from applicants and showing little care for the education of students, if only to keep their charter school operating. â€Å"Waiting for Superman† has received both positive and negative reviews since its debut in September 2010. Many critics say that the film is little more than charter school propaganda. While it may seem that way, especially with all the accusations of statistical inaccuracy, the film should not be completely ignored. Davis Guggenheim has fulfilled the purpose of the movie by raising awareness about the quality of public education, and alerting the public to the mess that is the work of Teachers’ Unions and theirs’ and the governments’ conflicting regulations. The United States government and the people of the public must work together and reform and improve the nation’s education system for the benefit of their children in the short run, and for the benefit of their nation in the long run. Works Cited Dana Goldstein. â€Å"Grading ‘Waiting for Superman’. † The Nation. 23 September 2010. The Nation. 20 September 2012. http://www. thenation. com/article/154986/grading-waiting-superman#. Rick Ayers. â€Å"The Answer Sheet. † The Washington Post. 27 September 2010. The Washington Post. 20 September 2012. http://voices. washingtonpost. com/answer-sheet/guest-bloggers/what-superman-got-wrong-point. html. fairtest. â€Å"The Real Facts About ‘Waiting for Superman’. † FairTest. 29 September 2010. n. p. 20 September 2012. http://www. fairtest. org/real-facts-about-waiting-superman. How to cite Waiting for Superman, Essay examples